Brand guidelines
Your toolkit for using the groundcover
brand with confidence.
Introduction
groundcover’s visual identity reflects who we are. Bold yet approachable, innovative yet grounded. Our design language combines clean lines, soft colors, and playful organic illustrations that echo our name and vision: technology that grows naturally within our clients ecosystem. This guide exists to help our partners use our brand with consistency and confidence, ensuring every collaboration looks and feels unmistakably groundcover.
Design Approach
Organic Precision
Soft yet exact. Natural illustrations yet clean, sharp and clear to the eye.
Light Clarity
Calm, bright and open design that makes technology feel human and trustworthy.
Dynamic Harmony
Always evolving and keeping consistency while staying fresh and approachable.
Logo
This design symbolizes our commitment to precision, innovation, and the seamless integration of contrasting elements. The interconnectedness of the logo's parts represents our holistic approach to architecture.
Please do not edit, change, distort, recolor, or reconfigure the Groundcover logo.
Logo Black
Logo White
Logomark White
Logomark BlackDo’s and Dont’s: Logo
Maintain proportions and clear space around the logo
Don’t stretch or crop.
Don’t place inside shapes.Stick to the approved black or white versions.
Don’t change colors.
Don’t add effects.
Use the approved logomark.
Don’t outline the icon.
Don’t alter proportions or framing.Partnerships
Fonts
Titles and bold messages:
Heavy text designs:
Color palette
the graphic elements are the raw materials of our visual ecosystem. Two primaries do the heavy lifting - Yellow for optimism, Green for confidence. Pink and Blue whisper.
Tier 01 · Primary
Use as the dominant color. One per page, max.
Yellow
Green
Tier 02 · Secondary
Low-dose only. Tags, highlights and illustration. Never as a page background.
Tier 03 · Neutral
The workhorses - backgrounds, type and structure. Use freely.
.svg)