Industry:
Fintech / Digital Banking
Company Size:
~ 50 employees
Installation:
Founded
2022
Headquarters
Amsterdam, Netherlands
“groundcover gives us full-stack visibility across Kubernetes environments in AWS, GCP, and Azure. One unified platform for logs, traces, and metrics that just works everywhere.”
Max Levitzky
,
Head of Platform Engineering
Plumery

Plumery is redefining the digital banking experience. Founded in Amsterdam in 2022, the company has built a comprehensive platform that serves as an operating system for banks’ digital channels. Designed to accelerate the development of web and mobile applications, Plumery enables financial institutions to modernize their customer experiences while integrating seamlessly with existing core banking systems.

At the heart of Plumery’s innovation is a modern, event-driven architecture that empowers developers to build and deploy applications faster, all while ensuring reliability, compliance, and performance across complex cloud environments. With customers in highly regulated regions such as the EU and the Baltics, maintaining observability and compliance without sacrificing speed was critical.

“groundcover gives us a unified, cost-effective way to monitor our Kubernetes environments across all clouds without compromising on security or compliance,” said Max Levitzky, Plumery’s Head of Platform Engineering.

Plummery Architecture with groundcover Observability built in

The Challenge: Unified Observability Across Clouds and Regions

From the start, Plumery’s engineering team knew that a robust observability strategy was essential. Their platform runs across multiple clouds — AWS, GCP, and MS Azure — as well as on-prem data centers for customers requiring strict data residency. Traditional APM tools like Datadog and Dynatrace quickly proved inadequate.

“They’re super expensive,” Max explained. “And they make you choose — do you want logs, APM, or metrics? To really understand what’s happening, you need all of them working together. We needed one tool that could do it all.”

The team also faced another challenge: flexibility. Many of Plumery’s banking customers demanded that data be stored in specific regions, particularly within the European Union. That requirement ruled out most SaaS observability platforms and pushed the team to find a solution that could adapt to multiple deployment models including Bring Your Own Cloud (BYOC).

Why groundcover

groundcover’s Kubernetes-native approach immediately aligned with Plumery’s cloud-first, developer-centric philosophy. The platform provided instant visibility across all environments, from development through staging to production without requiring any manual instrumentation or additional setup from developers.

“Once our developers start deploying to an environment, everything related to observability is already there out of the box,” Max shared. “They don’t have to install or configure anything.”

The BYOC architecture was another decisive factor. It allowed Plumery’s customers to keep sensitive data in their preferred cloud regions while letting groundcover handle backend management, scaling, and uptime.

“Some of our customers can’t host data outside the EU,” said Max. “groundcover’s BYOC model lets us meet those requirements while still enjoying a SaaS-like experience.”

Cost was also a key consideration. As a startup scaling rapidly in a cost-sensitive industry, Plumery sought a predictable pricing model that wouldn’t penalize them for growth. groundcover’s node-based pricing eliminated the uncertainty of data-volume-based costs, giving the team confidence to expand their observability coverage without fear of surprise bills.

The Results: Efficiency, Flexibility, and Compliance

By adopting groundcover, Plumery consolidated traces, logs, metrics, and alerts into a single platform, achieving full-stack observability across every environment. Developers gained immediate insight into performance and behavior without needing to build or maintain their own monitoring stack.

The result was a seamless, scalable observability layer that worked consistently across AWS, GCP, Azure, and even private data centers while satisfying the stringent compliance demands of financial institutions.

“It was important for us to have one tool that works everywhere,” said Max. “groundcover makes that possible.”

Although Plumery is still preparing for its first production launch, the groundwork has been set for reliable, compliant, and efficient operations. The engineering team now plans to deepen integration with incident management systems and explore extended tracing capabilities as their platform enters live customer environments.

“If incident management could be consolidated with observability, that would be ideal,” Max noted. “That’s the direction we’d love to go next.”

Looking Ahead

As Plumery brings its first banking customers live, the company is confident that its partnership with groundcover will continue to provide the flexibility and observability needed to scale securely. The collaboration embodies both companies’ shared mission: empowering developers to build faster, operate smarter, and deliver exceptional digital experiences without compromise.

Ready to cut observability costs and empower your developers?

👉 Book a demo with groundcover

Max Levitzky
,
Head of Platform Engineering
Plumery

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