We’re officially Cool! groundcover Named a Gartner® Cool Vendor in Container Management

We’re proud to share that groundcover has been recognized as a 2025 Gartner® Cool Vendor in Container Management. The Gartner Cool Vendors™ research highlights a small group of companies that are shaping the future of their industries with innovative, impactful, and intriguing technologies.

We feel this recognition affirms our mission: to reinvent observability for the cloud-native era by breaking free from SaaS limitations and giving teams the control, coverage, and cost-efficiency they deserve.

Coolness Is About Action, Not Reaction

In the Cool Vendors: Action, Not Just Reaction, Is Key to Coolness report, Gartner notes that innovation is proactive, not reactive. Many organizations simply respond to disruptions, but the companies that stand out take bold, timely actions that create new opportunities.

Cool Vendors are recognized for:

• Solving problems in new and disruptive ways
• Using intelligent technologies to scale emergent business and societal opportunities
• Applying new technologies to be more effective and secure

At groundcover, this philosophy is at the core of what we do. Instead of adapting yesterday’s monitoring tools for cloud-native systems, we reimagined observability from the ground up — with a cloud-native, Bring Your Own Cloud (BYOC) approach.

Why BYOC?

With BYOC, you get the simplicity of SaaS with the control of running observability inside your own cloud. That means:

• SaaS-Like Simplicity: We manage the complexity in deployment, scaling, upgrades, backups, and resilience,  while you keep full control.
• Performance at Scale: A data-platform-grade backend designed for billions of logs and millions of spans, delivering sub-second query speeds.
• Predictable Costs, Enterprise-Grade by Design: Flat per-host pricing with additional fees. Our architecture leverages your cloud provider’s services — from managed Kubernetes and VPCs to object storage — for a scalable, cost-efficient environment. High-performance storage (ClickHouse) powers hot queries, while low-cost object storage handles long-term retention. All provisioning, scaling, patching, and monitoring are fully managed by groundcover, giving you a hands-free experience with total cost control.
• Complete Coverage: eBPF-powered sensors capture every signal (logs, metrics, traces, agentic-AI  application workflows and events) with no sampling, no blind spots, and no code changes.
• Privacy & Compliance: Your telemetry never leaves your environment. Data stays in your VPC, secure, private, and residency-compliant.

The result: observability that’s secure, resilient, cost-efficient, and future-proof.

We believe this architecture is why Gartner recognized us as a Cool Vendor in Container Management: it’s a proactive innovation that fundamentally changes the rules of observability.

Looking Ahead

We’re honored to be named a Cool Vendor and listed as an Honorable Mention in the Magic Quadrant™ for Observability Platforms, but this milestone is just the beginning. Our focus remains on empowering organizations to achieve modern, cost-efficient, and secure observability while staying ahead of the curve.

To our customers, partners, and community: thank you for believing in a future where observability works for you.

Click here if you’d like to take a look at the report: Gartner, Cool Vendors in Container Management, By Dennis Smith, Et Al., Published 25 September 2025 [Link to landing page]

Gartner, Magic Quadrant for Observability Platforms, Gregg Siegfried, Matt Crossley, Padraig Byrne, Andre Bridges, Martin Caren, 7 July 2025.

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