groundcover Builds a Partner-First Ecosystem for Observability

At groundcover, we have redefined modern observability with a Bring Your Own Cloud (BYOC) model. It gives teams lower costs, full observability data, zero maintenance, and the freedom to run anywhere. Now, we are bringing that same philosophy to our partners with the launch of the groundcover Ecosystem Program, a global initiative designed to deliver the next generation of observability faster, more broadly, and with greater impact.

Why We’re Launching the Program

Our customers are changing how they build applications. They need observability solutions that are fast, flexible, and built to scale. They also need trusted advisors who really understand their business, their infrastructure, and the regulatory environments they operate in.

That is why we created the groundcover Ecosystem Program. Our goal is to match our product innovation with a partner-first approach. Partners bring industry expertise, strong relationships, and complementary technologies that help customers accelerate development, reduce costs, and lower risk.

A Partner-First Model That’s Truly Different

Most observability vendors treat partners as an afterthought. At groundcover, partners come first. Our account executives are fully aligned to collaborate with partners, removing conflicts and making teamwork natural. In regions like EMEA, LATAM, and Asia-Pacific, partners are our main route to market, which is rare in our industry.

This approach gives partners full marketing, sales, and technical support while allowing them to deliver observability as a native part of their own offerings. This applies whether on-prem, in the cloud, or in air-gapped environments. What used to be a cost burden is now a growth engine for partners.

What Partners Can Expect

The Partner Program has three tiers: Lighthouse, Visionary, and Catalyst. Each tier rewards commitment, collaboration, and success.

• Lighthouse Partners get enablement, deal registration, and co-marketing support
• Visionary Partners receive joint marketing plans, lead sharing, and executive sponsorship
• Catalyst Partners are ecosystem sparks, gaining early roadmap access, launch incentives, and a seat on our inaugural Partner Advisory Council

Partners can engage in many ways, including as Resellers, Service Providers, Technology Integrators, OEMs, or CSP Partners. Every engagement model is designed to accelerate value creation.

What Makes groundcover Unique for Partners

With BYOC architecture, white-label capabilities, and support for AI and air-gapped workloads, groundcover opens doors to markets other vendors cannot reach. OEMs and resellers can embed observability into their platforms, branded or white-labeled, creating new revenue streams. Customers keep their data secure while partners expand their offerings.

Let’s build together

At this inaugural launch, we are already working closely with visionary partners, including IBM’s Octo, Globaldots, Onnivation, and Kalogent, to bring new observability solutions to market.

This is just the beginning. Together, we are building a partner ecosystem that scales innovation, not just technology, for the modern, AI-driven enterprise.

If you are ready to build with us, join the groundcover Ecosystem Program today. I would also love to chat over a coffee and hear your ideas on how we can work together.